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Hoon Ku, Lee

Sewha P&C Inc.

Cosmetics - Hair, Hair dye, Skin, Body

The global leading company, specialized in hair cosmetics
Sewha P&C Inc. has been established in 1965, we specialize in hair cosmetics for more than 50 years, especially in hair coloring products. Also, we have been doing business in the domestic market and overseas as a leading exporter and manufacturer of (semi) permanent hair color, bleaching, and hair cosmetic products in Korea. We are exporting to more than 40 countries and our brand has ranked first ranking product in some countries including Bangladesh and Latin America. Our main brands ‘Moremo’, ‘Richenna’ are appreciated by the customers because their high quality meets the demand of all kinds of customers.

1976
- Corporate foundation
- Started as a pharmaceutical company
2008
- Launched shampoo-typed hair dye
2012
- Accomplished $500 million exportation
2013
- Listed on KONEX
- Acquired ISO Certification(27716)
2014
- Re-certified CGMP
2015
- Richenna” took 1st place in Korea Customer Satisfaction Index (4times in a row)
2016
- Launched a new total care brand, “Moremo”
-“Richenna” selected as a bestseller in NS Homeshopping
2017
- Listed on KOSDAQ as a SPAC merger
- Breakthrough of “Shampoo-type hair dye’s” accrued sales number of 2,100 million
- Breakthrough of “Laheine Volume Cover Stick’s” accrued sales number of 150 million
- Launched Moremo Water Treatment Miracle 10 on GS Homeshopping
2018
- Selected as a Zhejiang free trade Province ‘Prior-custom company’ in China
- “Richenna” took 1st place in Korea Customer Satisfaction Index (7times in a row)