Beauty Fair Sao Paolo 2021

Beauty Fair is gateway for B2B Beauty Business in Brazil and Latin America, representing all the beauty sectors: Hair Salon, Beauty Salon, Nail & Accessories, Cosmetics & Toiletries, Packaging and Raw Materials.

With 15 years on the market, Beauty Fair – International Professional Beauty Show, has been developing the professional beauty market in Brazil through custom-created solutions to provide the sector’s entire industry, focusing on the Hair, Aesthetics, Manicure, Makeup and beauty stores.

BRAZILIAN BEAUTY MARKET HIGHLIGHTS
Brazil’s beauty industry is ranked number four in the world, behind the U.S., China and Japan among single countries. In relation to the consumption of product categories, globally Brazil is ranked:
- 2nd for hair removal, deodorants, perfumes, men’s products, sunscreen
- 3rd for children’s products
- 4th for oral health, bath products, hair products
- 5th for makeup
- 8th for skin products

Being the fifth most populated country in the world (approximately 210 million) and with the median age of the Brazilian population at 31.3 years, Brazil has a large, very young population.
Beauty is a national obsession. Brazilian consumers see beauty as an integral part of their habit. Even during the latest recession (2015 & 2016), people did not stop buying beauty— they just purchased differently, in search of more affordable options. Brazil has always been renowned for being innovative in the beauty sector. Historically, the beauty industry in Brazil accelerates two to three times faster than the national economy.